Stop looking back. Start looking ahead!
NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.
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Per Lindstedt
5 min read
How to become a First Mover.
Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.
Per Lindstedt
1 min read
Why is the most important business concept so unpopular?
Customer value is the most important business concept of all. Why are so few people interested?
Per Lindstedt
4 min read
Why asking why sometimes is the wrong question!
In an in-depth interview with a customer the why questions should, many times, be avoided.
Per Lindstedt
11 min read
Why listening to customers may fool you.
Customer insights without a clear connection to value are no insights, only distractions.
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