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Per Lindstedt
7 min read
Stop looking back. Start looking ahead!
NPS will tell companies all about how satisfied or dissatisfied the customers are, but nothing about what they want in the future.
Per Lindstedt
5 min read
How to become a First Mover.
Being a First Mover offers many advantages such as setting your solution as the benchmark and establishing a strong brand recognition.
Per Lindstedt
1 min read
Why is the most important business concept so unpopular?
Customer value is the most important business concept of all. Why are so few people interested?
Per Lindstedt
4 min read
Why asking why sometimes is the wrong question!
In an in-depth interview with a customer the why questions should, many times, be avoided.
Per Lindstedt
11 min read
Why listening to customers may fool you.
Customer insights without a clear connection to value are no insights, only distractions.
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