The activity to have the customers prioritize the value stories,  benchmark different solutions, fill out the customer profiling data sheet and answer follow up questions is called the card deck dialogue. It is a structured way to collect the backbone of your data. To get statistical data that increases the organization´s confidence in the data. Securing that you have correctly understood what´s really important to the customers and what isn´t. Every physical touchpoint and interaction with the customer is a potential opportunity to do the card deck dialogue. Be creative and use many sources to increase your sample size in a cost-effective way.
 
A total of 35 infographics in PDF-format.